10 Best SaaS Content Marketing Agencies for More MRR in 2026
Content marketing can generate $3 back for every $1 spent, compared with roughly $1.80 from paid ads.
That gap matters when you need demos, trials, and pipeline, not just pageviews. Still, choosing the best SaaS content marketing agencies gets messy fast, because everyone claims “strategy” and “SEO.”
I wrote this list to make your shortlist easier.
You’ll see the top 10 SaaS content marketing companies that focus on buyer intent, high intent pages, and distribution. I will also share tips that will help you choose your new agency.
Keep reading
Key Takeaways:
- The best SaaS content marketing agencies are 1. Rank Lyx, 2. Omniscient Digital, 3. Codeless, 4. SimpleTiger, 5. Grow and Convert, 6. Campfire Labs, 7. Skale, 8. Animalz, 9. Bay Leaf Digital, and 10. Siege Media.
- Hiring a SaaS content marketing agency typically costs $4k to $8k per month. Growth-stage companies often invest 8–12% of monthly revenue.
- To choose a SaaS content marketing agency, set goals, identify your SaaS motion, evaluate the agency’s expertise, define how content supports revenue, set realistic benchmarks, and set a budget.
Table of Contents
How We Evaluated SaaS Content Marketing Agencies
We evaluated these SaaS content marketing agencies based on how directly their work connects content to revenue.
That means real SaaS focus, clear understanding of buying intent, and proof beyond traffic growth. We looked for agencies that prioritize high-intent pages, sales-aligned content, and measurable impact on pipeline.
Generic SEO output, vague positioning, or heavy emphasis on publishing volume over outcomes did not meet the bar.
10 Best SaaS Content Marketing Agencies
The best SaaS content marketing agencies are
- Rank Lyx
- Omniscient Digital
- Codeless
- SimpleTiger
- Grow and Convert
- Campfire Labs
- Skale
- Animal
- Bay Leaf Digital
- Siege Media.
Let’s review each agency in more detail.
1. Rank Lyx
Rank Lyx is the first SaaS content marketing agency we wat to discuss.
Our agency builds SaaS content and SEO systems that turn organic search into demos, trials, and pipeline. We start with high-intent pages like pricing, alternatives, comparisons, and use cases.
Our team connects strategy, technical SEO, writing, link building, and GEO/AEO into one system, so each page supports conversion paths instead of isolated traffic goals.
You get content that fits real buying intent, internal linking that pushes authority to revenue pages, and SEO work that removes technical friction that blocks rankings.
Last but not last, our monthly reporting focuses on signups, demos, and revenue generated.Â
Check out these articles to learn more about Rank Lyx:
Core SaaS Content Marketing Services
- Plan high-intent pages for pricing, alternatives, comparisons, and best-for searches.
- Build topical maps and MOFU/BOFU keyword clusters around real buying questions.
- Write conversion-focused SaaS pages and articles with clear CTAs and internal links to money pages.
- Run technical SEO audits and implement fixes for crawlability, indexing, speed, and site architecture.
- Optimize on-page elements, schema, and FAQs to improve rankings and AI answer visibility.
- Build backlinks to priority pages with controlled anchors and page-level goals.
- Set up and read conversion tracking, then tune content around trials, demos, and pipeline.
2. Omniscient Digital
Omniscient Digital is next on our list of the best SaaS content marketing agencies.
The agency runs organic growth programs for B2B software teams, with SEO, GEO, and content working together. They start with buyer, product, and channel research, then turn it into a content roadmap and optimization plan.
Their strategy work includes content gap analysis, search intent analysis, keyword exploration, and SME interviews. They also build GEO roadmaps, using LLM visibility indexing, citation analysis, and technical fixes for machine-readable pages.
On execution, they produce long-form pieces, create detailed briefs, and repurpose content into short-form distribution.
Core SaaS Content Marketing Services
- Develop SEO and content strategies using buyer, product, and channel research.
- Run competitive research, content gap analysis, and keyword exploration to find topics worth shipping.
- Produce long-form SEO content, then repurpose it for LinkedIn, newsletters, Quora, and other channels.
- Build programmatic SEO engines with high-intent keyword mapping and conversion-optimized page templates across common CMSs.
- Deliver technical SEO audits, then prioritize fixes for crawlability, indexation, internal linking, and canonical tags.
- Set up conversion tracking, data ingestion, and dashboards that answer which pages and keywords drive conversions.
3. Codeless
Codeless runs SEO and content marketing programs built around clear deliverables and repeatable workflows. They combine SEO and GEO strategy with subject matter writing, plus design and development support.
The content marketing agency aligns on your brand first, then builds a content roadmap and production plan. They prioritize keywords and topics based on timing, buying intent, volume, and competition.
And for AI SEO, They create standardized templates and search and LLM optimized briefs for writers.
Core SaaS Content Marketing Services
- Prioritize keywords and topics using KPI timing, buying intent, volume, and competition.
- Plan content clusters and map related keywords into interlinked themes.
- Create standardized content templates and writer-ready briefs for consistent output.
- Run quarterly technical SEO audits covering speed, schema markup, and broken URLs.
- Produce long-form content plans with outlines, draft reviews, research, and custom illustrations.
4. SimpleTiger
SimpleTiger is a marketing agency for SaaS companies, with SEO-led research and a structured production process.
They target B2B, B2C, and B2B2C SaaS brands. They also start with content keyword research, competitive content analysis, and a website content audit.
Then they build a content calendar and write SEO-optimized pieces, including long-form guides.
SaaS content marketing companies like SimpleTiger optimize existing content through internal linking, site structure work, and on-page updates.
They promote and maintain content with link building, paid media, repurposing, and ongoing keyword targeting changes.
Core SaaS Content Marketing Services
- Run content keyword research and competitive content analysis.
- Audit website content and user experience, then turn findings into a roadmap.
- Create a content calendar, SEO-optimized content and long-form guides.
- Offer human-written content creation and AI-assisted content options.
- Optimize internal linking, blog sections, navigation, and site structure.
- Promote content with link building plus paid search and paid social campaigns.
- Handle keyword optimization and on-page optimization for existing pages.
5. Grow and Convert
Let’s discuss more SaaS content marketing agencies.
Grow and Convert runs conversion-focused content programs that blend SEO with GEO for AI search visibility. They start with Pain Point SEO and target product-category, comparison, alternatives, and jobs-to-be-done keywords.
The SaaS content writing agency interviews your product, sales, and customer success teams. Writers use those interviews to build detailed posts with screenshots, feature walkthroughs, and competitive positioning.
They publish in your CMS, then push distribution with link building, citation outreach, and paid ads when needed.
As an inbound marketing agency, they track demos, trials, and other conversions, so content decisions follow revenue signals.
Core SaaS Content Marketing Services
- Plan content strategy around high-converting topics for SEO and GEO, not high-traffic keywords.
- Run pain point SEO research on product-category, comparison, alternatives, and jobs-to-be-done keywords.
- Write posts with product screenshots, feature walkthroughs, and competitive positioning pulled from those interviews.
- Publish finished articles in your CMS and manage a steady production cadence of 3 to 5 posts monthly.
- Promote content with link building, citation outreach, and paid ads when the topic needs momentum.
- Track demos, trials, and other conversions with attribution, then tie results back to specific articles.
6. Campfire Labs
Campfire Labs is a SaaS content marketing agency that runs on-demand content marketing for high-growth software companies. The team builds longform pieces from original interviews and research.
They start with content strategy, then write SEO content, thought leadership, and reports. They also create microsites, newsletters, LinkedIn social posts, and narrative podcasts.
The B2B SaaS content marketing agency integrates design from the first outline through final delivery.
Using their expertise, they run generative AI audits and GEO strategies to help you show up in AI answers.
Core SaaS Content Marketing Services
- Create content strategy that aims content at the right people.
- Write SEO content that ranks and avoids chatbot-sounding copy.
- Produce eBooks and reports, including how-to guides, narrative eBooks, expert interviews, and data reports.
- Build magazine-style microsites with people profiles, strategy teardowns, and content pillars.
- Ghostwrite executive thought leadership for external publications, bylined posts, and full-length books.
- Develop customer case studies as narrative stories, traditional case studies, or magazine-style profiles.
7. Skale
This list of top SaaS content marketing agencies without mentioning Skale.
Skale provides SEO, content production, link building, and GEO for tech and SaaS brands focused on SQLs and revenue.
The team builds a 90-day roadmap, then executes with weekly updates, live dashboards, and clear timelines. They start with a technical SEO audit, then re-audit every six months or after major website changes.
They also run content workshops, build briefs, and write formats like comparisons, alternatives, glossaries, and landing pages.
The link building agency also acquires links with prospecting, placement tracking, and brand mention outreach to grow authority in search and AI answers.
Core SaaS Content Marketing Services
- Build 90-day SEO roadmaps using impact, effort, and speed prioritization.
- Run technical SEO audits, then re-audit every six months or after major website changes.
- Lead content workshops to align tone, voice, and strategic goals.
- Write guides, listicles, comparison pages, alternative articles, glossaries, content hubs, and landing pages.
- Execute link building and outreach with quarterly plans for target pages and anchor text.
- Run CRO tests on meta titles and descriptions to improve SERP click-through.
- Deliver GEO services like AI audits, schema markup for AI, competitor tracking, and AI rank tracking.
- Model performance with attribution modelling, CAC payback analysis, and AI search visibility tracking.
8. Animalz
Animalz offers content programs for B2B SaaS brands that want compounding organic growth. The team blends content strategy, long-form writing, and SEO with Answer Engine Optimization for AI answers.
As one of the best SaaS content marketing firms, they combine proprietary research, proven playbooks, and AI workflows, then track results in a custom dashboard.
They build context on your customers, product, and go-to-market motion, then pick channels and topics.
For SEO and AEO, they run audits, plan hubs, and create articles, glossaries, and refreshes. They grow AI citations with citation outreach and targeted Reddit engagement.
Core SaaS Content Marketing Services
- Run an AI visibility audit across Google AI Overviews, ChatGPT, Perplexity, and Gemini
- Build an AI search strategy roadmap for visibility and pipeline
- Produce new content for critical prompts, including blog articles and glossaries
- Lead citation outreach to increase mentions in highly cited sources
- Engage on Reddit through targeted thread contributions and community participation
- Run LinkedIn thought leadership with monthly interviews, voice guides, and 12+ posts per month
9. Bay Leaf Digital
Bay Leaf Digital is a content marketing agency that offers content, SEO, and GEO programs for B2B SaaS companies in the US and Canada.
They perform industry research, competitor reviews, and keyword work, then run a SWOT analysis of your content landscape.
Top SaaS SEO agencies like Bay Leaf Digital optimize your site with internal linking, architecture analysis, and technical SEO, then monitor ranking, traffic, and conversion.
They write blogs, eBooks, guides, white papers, case studies, landing pages, and website copy. They also script videos, create images and animations, and repurpose content into carousels, infographics, and other formats.
Core SaaS Content Marketing Services
- Assign a Growth Marketing Manager and Senior Strategist for each engagement.
- Run industry and competitor research before planning campaigns.
- Perform keyword, search query, and SWOT analysis to spot table-stakes topics and gaps.
- Write blogs, eBooks, guides, white papers, case studies, landing pages, and website copy.
- Amplify content through your website, PPC, paid ads, and industry publications.
- Optimize on-site SEO with keyword placement, internal linking, and site architecture analysis.
- Improve technical SEO with page speed, mobile responsiveness, and crawl access for AI engines.
10. Siege Media
Last but not least on our list of B2B SaaS content marketing agencies is Siege Media.
Siege Media runs SEO-driven content marketing, product SEO, and digital PR for SaaS and other industries. They build content roadmaps, audits, competitive analysis, and Keyword Opposition to Benefit analysis.
The SEO marketing agency pairs SEO strategy with design and spends almost half its creation time on design. They create interactives like quizzes, maps, and calculators when a topic needs more than text.
For GEO, the SaaS agency combine data journalism, digital PR, and DataFlywheel refreshes to earn citations in LLM answers.
Core SaaS Content Marketing Services
- Build SEO content roadmaps and prioritize topics with Keyword Opposition to Benefit analysis.
- Audit existing content, then plan refreshes, removals, and new assets based on competitor data.
- Run internal linking analysis and UX assessments, then recommend content hub design changes.
- Create long-form SEO posts with detailed SERP analysis, then route copy through managers and copy editors.
- Produce animations, interactives, ebooks, infographics, video, and photography for SEO-led campaigns.
- Run product-focused SEO for product and sales pages, including SEO A/B testing and canonicalization guidance.
What is a SaaS Content Marketing Agency
A SaaS content marketing agency helps software companies turn content into pipeline, not just traffic. That means working across strategy, SEO, AEO, GEO, buyer intent, and conversion, with a clear link to trials, demos, or revenue.
Unlike general content creation agencies, SaaS-focused teams understand long sales cycles, skeptical buyers, and internal handoffs between marketing and sales.
Rank Lyx, for example, focuses on high-intent pages, comparisons, and use cases that influence real buying decisions. The goal is not publishing more. It’s publishing what actually moves deals forward.
How to Choose a Good SaaS Content Marketing Agency
1. Clarify Your Content Marketing Challenges and Goals
Before you talk to any agency, you need to slow down and be honest with yourself. What is actually broken right now?
- Maybe traffic looks fine but demos feel random.
- Maybe sales keeps saying leads are weak.
- Or maybe content exists, but no one internally knows why it was written.
Now, how do you set your content marketing goals?
Start with a single sentence you can defend: “We want content to generate X qualified demos per month within Y months.”
Top teams work backwards from revenue, not keywords.
Look at your last 20 closed deals and ask two questions: what pages did buyers visit before converting, and what questions slowed deals down?
Your challenge usually hides there.
If your goal sounds like “more traffic” or “brand awareness,” you are skipping the hard thinking.
You do not need perfect clarity, but you do need direction. Agencies can help shape goals, sure. Still, if you cannot explain the problem in plain language, you will likely measure success on vibes instead of outcomes.
2. Identify Your SaaS Stage and Go-To-Market Motion
Elite teams never copy content strategies across stages.
Pre-PMF content focuses on problem validation and trust. Post-PMF content shifts toward comparisons, alternatives, and use cases. Scaling teams obsess over efficiency per page.
On top of that, your go-to-market motion matters.
PLG teams prioritize activation and in-product education. Sales-led teams need objection crushers and deal accelerators.
If a SaaS content marketing agency cannot explain how your stage and GTM change content priorities, they will default to blogs.
That works only sometimes, and usually too slowly.
3. Evaluate the Experience and Expertise of the Agency
Writing about SaaS sounds easy until you deal with long sales cycles, skeptical buyers, and internal stakeholders who all disagree.
Look for agencies that show real understanding of how SaaS buyers think and compare tools. Pay attention to how they talk about results.
Do they mention pipeline, trials, or demos, or only traffic and rankings?
If they talk only about rankings, impressions, or traffic growth, they probably sit far from revenue.
Strong B2B SaaS content marketing agencies reference sales cycles, deal quality, assisted conversions, and buyer hesitation. Experience shows up in trade-offs, not polished case studies.
Let’s how another point to consider when evaluating a SaaS content marketing agency.
4. Define How Content Should Support Sales and Revenue
Here is a simple test top teams use. Ask sales to list the top five objections that delay deals. If your content plan does not map directly to at least three of them, it is misaligned.
Content should shorten sales cycles, not decorate the funnel. That means comparison pages, alternatives, pricing explainers, implementation content, and proof-heavy use cases.
Blog posts matter only when they feed these assets. If content cannot be sent by sales before or after a call, its revenue impact stays theoretical.
5. Set Realistic Success Benchmarks for 3, 6, and 12 Months
SaaS content marketing is slow.
Take SEO for example. on average, it takes 3-6 months to rank for your target keyword on the first page of Google. In fact, it even take 12 months for hard keywords.
But though marketing takes time, that does not mean you shouldn’t have clear expectations. However, they should be realistic.
Top marketers separate activity, traction, and outcome. At three months, success looks like shipping the right pages and fixing structural gaps. No revenue expectations yet.
At six months, you expect early signals: rankings for high-intent terms, assisted conversions, sales using content in deals. At twelve months, pipeline attribution becomes fair.
Be careful with overnight expectations. Rankings and revenue rarely move together at first.Â
If a SaaS content marketing agency promises strong revenue impact in 60 days without paid distribution or existing authority, they are selling optimism, not strategy
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6. Set Your Content Marketing Budget
If content is supposed to influence revenue, your budget has to tie back to deal economics.
Start with your average deal size and customer lifetime value.
If one customer is worth $12k ARR and stays two years, that’s $24k LTV. Now ask a harder question: how many deals per quarter should content realistically influence, not fully close, to justify the spend?
So what budget should you set for content marketing?
For most early SaaS teams, a monthly content budget of $4k–$8k makes sense when one influenced deal can pay for several months of work. Growth-stage teams often land closer to 8–12% of monthly revenue because content compounds across the funnel.
If your LTV is low and sales cycles are short, content needs volume. If LTV is high and cycles are long, one or two assisted deals can cover the entire program.
If this math feels uncomfortable, that’s usually a signal. Either expectations are too aggressive, or content is being treated as a cost center instead of a revenue lever.
Work With a Top SaaS Content Marketing Company
You just compared 10 b2b content marketing agencies, so now you’re in the only part that actually matters: picking the agency that fits the problem you need to fix.
Use the “how to choose” checklist from this guide and pressure test every shortlist the same way.
Ask how they pick topics, how they handle high-intent pages, and what they track when traffic goes up but pipeline stays stubborn.
If you want a second opinion, schedule a free strategy call with Piaff, our founder. Bring your site, your ICP, and one “we need more demos” goal. We’ll help you spot what to fix first, even if you don’t hire us.
Frequently Asked Questions
What are the best SaaS content marketing agencies?
The best SaaS content marketing agencies are 1. Rank Lyx, 2. Omniscient Digital, 3. Codeless, 4. SimpleTiger, 5. Grow and Convert, 6. Campfire Labs, 7. Skale, 8. Animalz, 9. Bay Leaf Digital, and 10. Siege Media.
What does a SaaS content marketing agency actually do?
How is a SaaS content marketing agency different from a general content agency?
When should a SaaS company hire a content marketing agency?
How long does it take to see results from SaaS content marketing?
How much does it cost to hire a SaaS content marketing agency?
Can content marketing really drive demos and revenue?
What metrics should you track for SaaS content marketing?
