10 Best SaaS Marketing Agencies in 2025! (+ Selection Tips)
Many SaaS teams start with freelancers because it’s lean, and that makes sense. But once growth gets real, freelancers alone don’t build consistent growth.
That’s when SaaS marketing agencies step in, and data shows they make brands grow 2.3× faster and nail 700 %+ ROI on SEO.
For instance, through us, Rank Lyx, Famewall increased its quality traffic by 533% and conversion by 10%.
Table of Contents
You are reading this article because you want a growth agency that will help you reach your MRR, MQLs, and CAC goals. SEO and traffic are just byproducts, and revenue is what you need the most.
But what are the best SaaS marketing agencies? And how do you choose the best one for your business?
Let’s get into it.
Best SaaS Marketing Agencies: Comparison Table
| Agency Name | Core Service | Ideal SaaS Stage | Unique Edge | Starting Price |
|---|---|---|---|---|
| Rank Lyx |
|
Series A+ to Enterprise | Business potential filter, free strategy upfront | $3,500/month |
| Grow and Convert |
|
Mid to Enterprise | Pain Point SEO + leads over traffic | ~$8,000/month |
| Uplift Content |
|
Series A+ or Enterprise | Best-in-class case study storytelling | ~$6,000/project |
| SimpleTiger |
|
Early-stage, Bootstrapped | Minimalist SEO playbooks tailored for SaaS | ~$3,000/month |
| Omnius |
|
Funded SaaS (Seed to Series B) | Story-driven SEO with strong messaging focus | ~$5,500/month |
| Animalz |
|
Growth-stage to Unicorn | Strategic frameworks and consistent thought depth | ~$10,000/month+ |
| Powered by Search |
|
$1M–$10M ARR SaaS | Predictable Growth Method for scaling SaaS | ~$7,500–$15,000/month |
| Skale.so |
|
Mid-market to Enterprise | Specialized in scaling high-intent SEO | ~$6,000/month+ |
| Flying Cat Marketing |
|
PLG & B2B SaaS | Ex-in-house SaaS marketers + ops clarity | ~$4,000–$6,000/month |
| Refine Labs |
|
Mid to Enterprise | Anti-MQL, pipeline-focused playbooks | (Acquired, varies) |
10 Best SaaS Marketing Agencies
1. Rank Lyx
Rank Lyx is first on our list of the best SaaS marketing agencies. And that’s not because I’m one of its content writers, it’s because we do things differently.
At Rank Lyx, we build strategies that drive pipeline, not just pageviews. We don’t care about 50,000 more traffic that does nothing.
We entirely focus on SaaS strategies that attract your ICP, convert free users into paying customers, and reduce your CAC payback.
We don’t do cookie-cutter SEO packages. Instead, we focus on an ongoing SaaS content strategy, pair it with technical SEO that supports your funnel, and write content your sales team actually wants to share.
We’ve helped SaaS companies like Zencal rank for competitive, bottom-funnel keywords that bring in trials and demos.
If you’re looking for a SaaS marketing agency that grows your MQLs, SQLs, and revenue, that’s what we do at Rank Lyx.
Key Services Offered
- SaaS content marketing
- SaaS content writing
- Demand generation
- PQLs, MQLs and SQLs growth
- SEO
- Landing page conversion optimizationÂ
Pricing Plans
- Kick-off — $3,500/month
- Scale — $6,5k – $10k
- Pinnacle — $10k+
Best for
- Growing B2B SaaS companies with a proven product and the pressure to scale demand fast
Notable Results or Case Studies
2. Grow and Convert
Grow and Convert is a SaaS marketing agency focused on content that ranks, drives traffic, and generates leads, signups, and sales. They have a four-step process that helps them achieve this outcome.
First, they chase high-converting topics. Next, they interview your employees to properly understand your content. Then, they promote content while also measuring and reporting conversions.
Growth and Convert has worked with more than 40 SaaS firms since its inception in 2017.
Key Services Offered
- Content marketing
- Search Engine Optimisation (SEO)
- Pay-Per-Click (PPC)
- Conversion tracking and reporting
Pricing Plans
- Small: $10,000
- Medium: $15,000
- Large: $25,000
Best for
- Mid-to-enterprise B2B SaaS with strong PMF (Product-Market Fit)
Notable Results or Case Studies
3. Uplift Content
Let’s continue with our list of SaaS marketing agencies.
Uplift Content is an agency that specializes in writing services, including case studies, e-books, white papers, and blog posts, for SaaS and B2B companies. They have experienced SaaS writers, so their content is high-quality and gets you the right results.
They work with high-growth companies. According to information on its website, Uplift Content continually fine-tunes its strategies to give its clients the best outcomes.
Key Services Offered
- Content marketingÂ
- Product marketingÂ
- Content writing services
- Ghostwriting services
- Press release writing
Pricing Plans
- White paper writing services: $1,000 to $4,500
- ebook writing services: $1,000 to $4,500
- Blog writing services: $500 to $1,000
- Case study writing services: $1,500 to $2,500
Best for
- High ACV (Annual Contract Value) SaaS with long sales cycles and complex buying committees
Notable Results or Case Studies
4. SimpleTiger
Next on our list of the best SaaS marketing agencies is SimpleTiger.
SimpleTiger delivers top-tier SaaS marketing services, including SEO packages, web design packages, PPC, and copywriting, to SaaS firms. Additionally, SimpleTiger integrates with platforms like Webflow and services such as Google Ads and HubSpot.
They have a track record of helping SaaS firms boost return on investment (ROI).
What’s impressive about SimpleTiger is that they are equipped to support SaaS firms at any business stage, from startups to enterprises.
Key Services Offered
- SEO
- PPC
- Content marketingÂ
- Web design
- Copywriting
Pricing Plans
- Contact for pricing
Best For
- Bootstrapped or early-stage SaaS with smaller teams
Notable Results or Case Studies
5. Omnius
Omnius specializes in SaaS and fintech. They maintain a maximum of eight clients per year because partnerships are more important to them.
Omnius does not use AI-generated content or quick SEO hacks. They prioritize communication, accountability, and project management.
Key Services Offered
- Content marketingÂ
- B2B SEO
- Conversion Rate Optimisation (CRO)
- Slack and Notion integrationÂ
- Real-time progress updates
- Web development
Pricing Plans
- Contact for pricing
Best for
- VC-backed SaaS companies with Series A–B funding
Notable Results or Case Studies
6. Animalz
Animalz is trusted by household SaaS brands. They work with startups and enterprises the world over.
Furthermore, when you sign up for Animalz, you work with talented strategists, researchers, writers, and editors. These individuals collaborate and put out high-quality content to boost your company’s growth.
Key Services Offered
- SEOÂ
- Branding
- Lead generationÂ
- Content marketingÂ
- Content writing services
Pricing Plans
- Contact for pricing
Best for
- SaaS companies looking to scale brand and authority content
Notable Results or Case Studies
7. Powered by Search
Let me mention a few more SaaS marketing agencies.
Powered by Search works with small businesses, startups, and mid-market and enterprise SaaS firms. They are trusted by most B2B tech companies.
Powered by Search has actively helped B2B SaaS firms since its inception in 2009. Additionally, they have a global team of consultants experienced in working with in-house marketing teams.
Key Services Offered
- Digital strategyÂ
- PPC
- SEO
- Content marketingÂ
- ABM
Pricing Plans
- Startup package: Starts at $5,000/month for SaaS startups, with no long-term contract required
- Hourly rates: $200–$300/hour
Best for
- SaaS companies with early traction but unclear growth model
Notable Results or Case Studies
8. Skale
Skale is a SaaS marketing agency founded in 2015. They have a team of experts who have extensive experience in SaaS and fintech, so you’ll most likely get the promised outcomes.
Their core mission is to help SaaS companies make SEO their number one revenue-driving channel. Skale primarily works with SaaS and tech clients.
Key Services Offered
- SEO
- Content marketingÂ
- Conversion optimisationÂ
- Marketing strategyÂ
- Blog writing services
Pricing Plans
- Starting from $4,500 per month
Best for
- Mid-market SaaS aiming to rank for high-intent bottom-funnel terms
Notable Results or Case Studies
9. Flying Cat Marketing
Flying Cat Marketing is a global SaaS marketing agency with a large team of resident content and SEO experts to give you the desired results.
Why global? Well, they represent 15 countries, namely the USA, UK, Ireland, Venezuela, Iran, Syria, Canada, Russia, Austria, Argentina, Pakistan, India, Lebanon, Hungary, and Spain.
If diversity and inclusion are essential to your brand, then it would interest you to know that Flying Cat Marketing is Latina-owned, and 75% of their leadership team are women.
Key Services Offered
- SEO
- Content marketingÂ
- Digital StrategyÂ
- Content writing strategyÂ
- Blog writing strategy
- ebook writing
Pricing Plans
- Contact for pricing
Best for
- SaaS companies that want both volume and voice
Notable Results or Case Studies
10. Refine Labs
Last but not least on our list of marketing agencies for SaaS is Refine Labs, an agency that works with mid-market and enterprise SaaS companies.
Since its inception in 2019, they have helped more than 300 SaaS companies.
They’re intent on driving revenue and reducing customer acquisition costs (CAC). Again, they focus on demand generation, not just collecting leads.
Key Services Offered
- Content marketingÂ
- Social media marketingÂ
- Digital strategyÂ
- Marketing strategyÂ
- Conversion optimisation
Pricing Plans
- Marketing Strategy & Digital Media Assessment: $35,000 for a 6-8 weeks project
- Full-service Management: $30,000/month
- Paid Media & Creative Strategy: $20,000/month
Best for
- Companies tired of “leads” and focused on pipeline efficiency
Notable Results or Case Studies
Why Most Agencies Disappoint SaaS Companies
Most agencies disappoint SaaS companies because they confuse traffic with growth, don’t know the real problems the company’s product solves, don’t work well with your RevOps or sales team, and sell one-size-fits-all strategies.
Let’s talk more about each point.
1. They Confuse Traffic With Growth
As a SaaS content writer and SEO enthusiast, I follow a lot of pros on YouTube. And most of them use the same thumbnails and video titles:
- This strategy will grow your traffic by 80%.
- How we grew traffic by 2550% for this client.
- How we increased traffic from 10k to 45k in two months.
Most of them talk about traffic, traffic, and traffic.
Conversions? Almost never, or one video every three months.
And when watching those videos, I often realize one sad thing: the traffic is just irrelevant. I don’t see how that traffic will convert.
But I then asked myself: Why do agencies release videos about website traffic so often?
Because it attracts more clients. Clients love graphs with big numbers, thinking more traffic means more leads and more money.
I recently listened to episode 93 of the SEOLeverage Podcast, and according to Gert Mallak, his e-commerce agency helped a client increase their website conversions by dropping their traffic by 80%.
This again proves that traffic quality is much better than traffic quantity. You’re just wasting time chasing big numbers.
But let me give you an example to understand this better.
Let’s say you are the head of marketing of a SaaS company that sells project management software. Your ICP (Ideal Customer Profile) includes project managers, heads of operations, and CEOs of growing startups.
The first question to ask yourself is: what topics do they not search?
For instance, they don’t search for:
- What is project management?
- Is project management a good career?
According to Ahrefs, ranking first for “What is project management” will potentially bring you 15,000 monthly visits.
That’s a lot of traffic. But the question is: Is this traffic relevant?
No, because your ICP isn’t inside. You are attracting people learning project management, taking a course, and changing their career path. You’re also talking to freelancers or individual founders who want to run projects for the first time.
Yes, you can get 1000 new customers, but these people don’t have money and don’t know if they will do project management. Your churn rate will skyrocket.
The next question to ask yourself is: What is my ICP actually searching on Google?
They search for:
- ClickUp vs Asana
- Asana pricing
- Best Asana alternatives
- Best enterprise project management software
- Asana vs Wrike vs Monday
Your ICP — project managers, heads of operations, and CEOs of growing startups — already know project management.Â
They certainly use PM tools already, which are your competitors. They are searching for a new tool. Or they are comparing features and pricing plans.
These are people ready to spend money. Your agency should focus on them, even if it means attracting only 1,000 visits instead of 10,000.
2. They Sell Generalized Playbooks That Don’t Match Your Product
Do you know what’s odd? So many SaaS marketing agencies promise “playbooks,” but they all feel like reheated leftovers.
You get these same-same frameworks – “awareness, consideration, decision” – written on a Notion page.
You are convinced but nothing moves.
Your traffic might even grow, but when you peek into Salesforce or HubSpot, leads are flat. MQLs stuck in “nurture” purgatory.Â
Nobody tells you that these agencies rarely understand your PQLs (Product Qualified Leads). They also don’t understand the brutal CAC (Customer Acquisition Cost) constraints Series A SaaS teams live with.
According to this article from Userpilot, the average customer acquisition in the SaaS industry is $702. And the highest in the fintech industry is $1,450.
This means B2B SaaS growth is about reducing customer acquisition cost and increasing revenue.
Unfortunately, SaaS marketing services talk about “SEO traffic growth,” but have zero clue about your sales cycle or expansion motion. They don’t even log into your product to see what it feels like to use it.
How can they write about it? Or map content to an actual pipeline if they don’t know these fundamental points?
At Rank Lyx, for example, we ask our writers to sign up and get familiar with the client’s product. We even discuss it during meetings or in our Slack channels.
Then, when writing an article, we share the real value of the product.
This article we wrote for meetergo is an example. In the section about choosing sales enablement tools, we talked about a problem sales teams often face.
They do cold outreach, and when it’s time to schedule meetings, they send back and forth messages to find the best time to meet. This annoys prospects.
However, with meetergo, they simply create a booking page and share the link with the prospect. The page will also ask qualifying questions, like budget, company size, and challenges.
We can only know the best way to talk about the product after creating a custom strategy and positioning. Of course, we also use it ourselves.
But for most agencies, it’s just safer to sell a neat strategy doc than wrestle with messy SaaS reality:
- Variable churn and
- PLG (Product-Led Growth) loops that don’t loop.
So yeah, maybe it’s not the agency that’s broken. It’s the one-size-fits-all mindset they cling to because it’s easier to scale.
Getting the real data takes too much time, and when dealing with many clients, you don’t have time to waste.
3. They Don’t Understand Your Product or Your Customers
Another reason why SaaS marketing services disappoint clients is that they fail to understand their products.
One day, John, one of our top writers, was working on an article about marketing automation. In the article, he was supposed to cover many tools, including Zapier.
However, he didn’t fully understand its purpose. So he pinged Piaff on Slack.
What followed was a great conversation about the tool, including helpful screenshots.
This conversation proved that understanding your product is the minimum your SaaS agency can do.
But in reality, when they send the first draft after onboarding, it’s painfully clear they don’t get what your product actually does, or who’s buying it.
They write headlines about “boosting productivity” when your real users are CTOs juggling migration complexity, not someone looking for another to-do list.
The problem is that writers miss the language. It’s also that most agencies are terrified of going deep. Deep enough to
- Annoy the CEO or CMO,
- Sit through boring user interviews,Â
- Ask why your retention curve dips in week two, and
- Ask what exactly that new feature fixes for paying customers.
Well, I can understand them. You fear becoming accountable for real outcomes if you truly understand the client’s product.Â
However, the only way to effectively position your product is by understanding it and its intended users.
4. They Don’t Work Well With Your PMM, RevOps, or Sales Team
Sometimes, a SaaS marketing agency can boast about “scaling your pipeline” and “filling your funnel,” and all these phrases that sound great on paper.
They don’t actually sit down with your PMM (Product Marketing Manager), your RevOps, or your sales team. They just sort of blast campaigns alone.
I can understand this problem because, most of the time, the client only lets you work with the marketing team. So the agency lacks real insight from different departments.
When your SaaS marketing provider doesn’t work with other departments, you’ll end up with leads that aren’t in the right ICP segment. These leads will book meetings and ghost your sales department.
According to this LinkedIn survey conducted among companies in the UK, Germany, France, and Ireland, 87% of sales and marketing leaders say that working together is essential for driving business growth.
While 85% believe that aligning sales and marketing is the biggest opportunity to improve business performance today.
Now that you understand why some SaaS marketing service providers disappoint their clients, let me show you how to choose the best agency.
How to Choose the Best SaaS Marketing Agency?
Here is what to do when choosing a SaaS marketing agency:
- Ask what kind of SaaS they specialize in,
- Look at outcome alignment, not services,
- Review how they approach content strategy,Â
- Ask to see how they improved revenue metrics,
- Understand how they collaborate, and
- Review the content on their site.
This is likely not the first article you’re reading on how to choose a B2B SaaS marketing agency. You’ve probably seen advice like:
- Define your needs and goals
- Evaluate agency experience and expertise
- Evaluate their adaptability and scalability
This is good advice, but it is too generic. Most of the time, the CEO, VP of Marketing, CMO, and VP of RevOps will do the five things above before spending tens of thousands of dollars.
But after that, they will want to know more than just how the SaaS growth agency communicates or adapts.
This is why I wanted to share real tips based on our experience working with B2B SaaS companies. I will cover the most critical questions they always ask before deciding to work with us.
1. Ask What Kind of SaaS They Specialize In
SaaS can mean anything. It can be a $19/month invoicing tool or an enterprise-grade security platform with a 9-month sales cycle.
And, honestly, the strategies that work for one will tank for the other.
When you don’t check what kind of SaaS an agency actually understands, you risk paying for content that misfires.
For example, a PLG SaaS often uses blog posts to attract users who later convert to paying customers. An enterprise SaaS, however, might need more case studies and targeted bottom-of-funnel pieces that shorten the sales cycle.
Here is a content strategy approach for different SaaS GTM models.
| SaaS GTM Model | Content Focus | Content Types That Work | Primary Goals of Content | Typical Sales Cycle | Deal Size | What Most Agencies Miss |
| PLG (Product-Led Growth) | Drive self-serve sign-ups, activation, feature adoption, and in-app expansion | SEO use case posts, templates, product how-tos, comparison pages, community how-tos, public API showcases, advanced user stories | PQL generation, feature adoption, onboarding velocity, virality loops | Days to weeks | Low to mid ($10-$1k/mo) | Traffic without activation is useless - content must drive in-app actions, onboarding velocity, and community virality |
| Sales-Led | Educate, build trust, generate SQLs, accelerate pipeline | Case studies, BoFu comparisons, whitepapers, ROI calculators, competitor teardown content, objection-handling guides | SQL generation, pipeline acceleration, deal velocity | 3-12 months | Mid to high ($10k-$200k+ ACV) | Search volume irrelevant without BoFu trust-building - content must align with sales objections and create buying urgency |
| Hybrid (PLG + Sales) | Support self-serve + enable sales for larger deals, expansion enablement | Use case SEO, in-depth guides, webinars, gated assets, mid-funnel nurturing sequences, advanced feature success stories | PQL + SQL alignment, expansion pipeline, trial-to-paid upgrades | 1-6 months | Low to mid ($1k-$50k ACV) | Content must align with both motions, build expansion paths, and capture users falling out of PLG funnels |
| Enterprise SaaS | Build trust with complex buying committees, support multi-stakeholder decisions | Thought leadership, solution briefs, executive-ready decks, customer ROI models, co-branded studies, case studies | Stakeholder alignment, pipeline creation, retention and expansion pathways | 6-18+ months | High ($50k-$500k+ ACV) | Content should align with multi-stakeholder journeys, not individual leads, and enable post-sale success for expansion |
If the agency doesn’t get the difference explained in the table above, you’ll end up with content that checks the “publish” box but does nothing for the pipeline.
Therefore, ask the SaaS digital marketing agency:
- Do you handle PLG or sales-led SaaS?
- Do you know how long our CAC payback period is, and how content should align with that?
- Do you understand the difference between PQLs and SQLs, and how content can drive them?
You want an agency that can already speak this language without needing you to run a mini training session. That’s how you avoid paying for traffic while your pipeline stays empty.
2. Look at Outcome Alignment, Not Services
Many SaaS businesses get hypnotized by deliverables:
- 10 posts a month.
- Weekly LinkedIn carousels.
- A technical SEO audit.
Cool, but… so what?
You need to ask: “How will this actually change our SaaS funnel?”
Outcome alignment means the agency can tell you exactly what part of your pipeline they’ll impact and how they’ll measure it. Not vanity metrics like “traffic.” I’m talking:
- Increase in raw leads from organic by 25% in 6 months
- 3-5 new MQLs per week from high-intent content
- Shorter sales cycles because leads come in educated
- SQLs generated directly from targeted landing pages.
Real outcomes like raw leads, MQLs, SQLs, the stuff that actually moves your pipeline, not your traffic vanity graph.
Here’s something many skip: a good agency will ask you what an MQL or SQL means in your business. Because definitions vary.
Some SaaS companies call a lead an MQL if they fill out the enterprise form or start a free trial. Others won’t call it an MQL unless they chat with support or email directly.
SQL? For some, it’s when they pay after trial. For others, it’s booking a meeting and meeting ICP criteria.
If your agency isn’t asking you for your definitions, they’re selling deliverables, not pipelines.
According to a survey by HubSpot, 52.2% of sales professionals reported that losing revenue is the biggest impact of sales and marketing team misalignment.
However, stats also show that companies with strong sales and marketing alignment can achieve up to 208% more revenue.
So, your marketing and sales teams must agree on clear outcomes from the beginning.Â
You want an agency that says, “Great, we’ll align our content and campaigns to your MQL and SQL definitions.” Then they can map actions like visiting your pricing, product, or case study pages to real funnel movement, not just “views.”
3. Review How They Approach Content Strategy
When a high-performing agency reviews a content strategy, they don’t just ask, “What are we writing?”Â
They look at where it fits in the buyer journey: awareness, consideration, decision, purchase, retention, and expansion. They know if content isn’t moving people down that path, it’s just noise.
And it all starts with the Ideal Customer Profile (ICP). Not just who the customers are, but what they’re actually searching for.Â
Let’s say a client that sells a payroll automation tool came to Rank Lyx, and they wanted to rank for “What is payroll software?” Sounds useful, doesn’t it?
But their ICP is Heads of People at Series B and C startups who are scaling teams fast. Those guys aren’t Googling that.
They’re probably searching for things like “multi-country payroll compliance” or “integrate NetSuite with Deel.”
Now that the agency knows the ICP, they should identify the buyer journey stage. In this case, it will be
- Consideration because they already use a payroll software but are looking for an alternative with better integration and compliance
- Decision because they already selected the software, but are comparing features and pricing, and
- Purchase because they’re finally ready to buy a competitor.
That’s the stage where Rank Lyx will target the client’s ideal customers.
This is also where brand positioning becomes the missing layer most agencies overlook. It’s not just about matching search intent but about owning the conversation.
Here, we want to know how to introduce the payroll software. Maybe we will talk about
- Automatically update tax rates and local labor rules in your payroll
- Designed for non-payroll people
- Syncs with your HRIS, accounting, and time tracking tools without the usual Zapier patchwork
- GDPR, PDPA, APPI, PIPL, and CCPA/CPRA compliance
So, the content the agency wrote for you should immediately answer:
- Who is this for?
- What makes this different?
- Why should I trust it now?
A good content strategy is especially essential because a study by the Content Marketing Institute found that 55% of B2B marketers struggle to create content that achieves the desired outcome.
At Rank Lyx, we know the nightmare the head of marketing has every day.
Your team publishes articles, some rank, and some don’t. When you see the dashboard, you see 120,000 traffic, but only 500 new customers.
The sales team wants more SQLs, but you are not able to generate them. So they use cold outreach instead.
And when you report numbers to the board, they ask you the same question: Why is the traffic so high but conversions so low? Are we wasting money on content?
The good news is we can help you fix that. We will audit your website and create a marketing strategy around your product, ICP, buyer journey, and funnel.
Simply request a free site review and increase your leads, customers, and revenue.
4. Ask to See How They Improved Revenue Metrics
You’re choosing a SaaS marketing agency, not a badge to slap in your slides. You deserve to see how they actually moved revenue, not just traffic or “brand awareness.”
Ask them, “Can you show me the MRR impact?” Watch how they respond.
Because here’s what happens: a lot of agencies will show you posts ranking for “what is SaaS.”
Cool, but that’s a ghost town for buying intent. You need to see how they handled posts like “HubSpot workflow examples” that can actually attract users mid-funnel.
You want to see what they did:
- Did they build CTAs that moved readers into trials?
- Did they track post-to-signup rates, or did they stop at “we ranked”?
You also want the hard data.
- How did they help a client reduce CAC by 27 percent?
- How did they tie TOFU to paid conversions?
- Did they increase free-to-paid upgrades with targeted educational journeys?
If they can’t show that, or if they dodge the question, your money is on the line.
For instance, one of Famewall’s main goals was to increase revenue. The best way to do that was through MOFU and BOFU topics.
We covered topics like “best social proof tools” to target leads in the consideration stage of the buyer journey.
Thanks to this content strategy approach, Famewall increased its paid customers by 10% in a couple of months.
Just as Goutham Jay, founder of Famewall, said,
"Content strategy stagnated, and sometimes, the articles didn’t rank as expected. So we tried working with various content marketing agencies, but the results weren’t good or felt too much AI-generated. But since partnering with Rank Lyx, we’ve seen a 5-10% increase in conversions, and we expect even more results down the line."
Goutham Jay
Just like we did for Famewall, we can also increase qualified leads, conversions, and revenue for your SaaS company. If you’re curious how your current content is actually performing (and where you’re losing leads), request a free site review.
You will see
- What’s working,
- What’s making you lose money, and
What to change to bring in more trials and demos without burning extra budget.
5. Understand How They Collaborate
SaaS marketing can’t happen in a bubble, especially when significant expectations are tied to it at every sales cycle stage.Â
That’s why it’s only reasonable that agencies work with marketing, RevOps, SEO, and sales teams. Great SaaS content agencies are an extension of your go-to-market (GTM) team, not an outsourced vendor.
During the first call, the agency will interview your team to understand your marketing and sales goals. They will then create and align your strategy with your product, positioning, and roadmap.
After that, they should regularly communicate with you to share updates and work on new marketing ideas.
For example, at Rank Lyx, we onboard our clients to our Slack platform where we are available to them 24/7. We collaborate with your in-house team and provide guidance where needed.
Moreover, we also hold a video call every two weeks for updates and planning. Our team shares monthly reports to help you see changes and track key metrics.
This collaboration helps you feel at ease and see what is happening in your company. We leave no stone unturned.
6. Bonus: Their Own Content Should Be Sharp
Here is a bonus tip when choosing a SaaS marketing agency: The quality of an agency’s blog posts, landing pages, and case studies should be good. It’s a direct reflection of the kind of work you can expect as a client.
If their content is mediocre, that’s a red flag.
It shouldn’t be generic, like any blog posts you can find online. It shouldn’t be like it was generated by ChatGPT for the sake of writing content.
The article you’re currently reading is an example of a good piece.
First, it clearly has a target audience. More than once, I’ve mentioned the head of marketing, the CEO, and the VP of marketing. These are the people with the authority to decide to work with us.
I didn’t share tips for writers and SEO experts.
Next, I shared real tips that will help the head of marketing choose the best SaaS agency. I didn’t talk about generic things like defining your goals (you’ll likely do this already).
Instead, I focused on outcome alignment, past revenue metrics, and strategy approach, to name a few.
I also talked about the points you care about:
- Increase in raw leads,
- More MQLs from high-intent content
- Shorter sales cycles
- SQLs generated directly from targeted landing pages
And we provide such value in every blog post we write. In his article on how to write a SaaS blog post, Piaff, our CEO, asked to add stats, screenshots, videos, case studies, and stories to your content.
These elements add more value to the article.
But he didn’t stop there. He continued by sharing how he used these elements in a sample SaaS post.
This shows the incredible attention to detail we have at Rank Lyx. It’s also the reason people spend a lot of time reading our articles. They are super engaging.
The agency you choose should have content that makes you say “wow” or “Aha.” I’ve reached my goal if you felt that reading this.
Work With the Best SaaS Marketing Agency
And there you have it.
I loved writing this article because I like SaaS marketing topics. I often chat with our leads and customers at Rank Lyx to understand their pain points and desires.
So I had a lot of materials for this article.
But let’s recap now.
This article listed the best SaaS marketing agencies, and their specialities and cost. We saw how Rank Lyx continues to grow customers and revenue for startups.
I also pointed out why most agencies disappoint their clients. And finally, we saw how to choose the best agency.Â
What’s next?
The next step is to request a free site review today. Our team will analyze your site and see why and where you are losing money.
Just like you, we hate useless traffic and focus on bringing more and more people to your pipeline.
Piaff Dibota
Increase Your SaaS Traffic & Sales with Top Content Marketing!
Content without strategy is just noise. We build high-impact content that aligns with your goals, targets your ICP, and increases revenue.