How Our SaaS Content Strategy Increased Famewall's Organic Traffic by 533% and Conversions by 10%!
533% Increase
In Quality Organic Traffic
10% Increase
In Paid Users Through Organic Traffic
80 Hours/Month
Saved with Rank Lyx
Introduction
Customer trust helps turn website visitors into buyers. When people see real reviews from happy customers, they feel more confident about purchasing.
This is exactly what Famewall, a SaaS company, helps businesses achieve.
Famewall provides a simple tool for businesses to collect, manage, and showcase customer testimonials on their websites. This allows brands to turn website visitors into loyal customers through social proof.
However, like any growing company, Famewall needed a content strategy to improve brand awareness, attract its ideal audience, and drive more conversions.
That’s where we came in. This case study touches on how we helped Famewall refine its content strategy and turn their blog section into a conversion machine.
The Challenge
Famewall struggled to find the best content strategy for their business.
They worked with different content marketing agencies; however, the articles they received often felt generic, unoriginal, and sometimes AI-generated.
More so, Famewall hired freelancers and tested AI-generated articles to improve their content quality. But neither option worked. Unfortunately, the freelancers didn’t fully understand Famewall’s needs, and the AI-generated content simply lacked the brand voice.
Because of these issues, Famewall’s content strategy hit a roadblock. Some of their articles didn’t rank well on search engines, making it harder to attract new visitors.
On top of that, they spent too much time fixing content instead of focusing on growing the business.
The Solution—What Made Them Decide to Work With Us?
After struggling to find the right content strategy, Famewall was open to new solutions.
That’s when we reached out to them, offering to help. Unlike the agencies and freelancers they had worked with, we took the time to understand their needs and created content that truly fit their brand and audience.
Famewall appreciated our quick responses and openness to feedback. Most importantly, we were willing to make as many revisions as needed until they were happy with the article.
This was a big change from their past experiences, where content often felt rushed or impersonal.
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More time searching for topic ideas
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More time searching for topic ideas
Content strategy stagnated, and sometimes, the articles didn’t rank as expected. So we tried working with various content marketing agencies but the results weren’t good or felt too much AI-generated.
How We Approached Famewall SaaS Content Strategy
#1. Understanding the Audience and Ideal Customer Profile
Before writing a single word, we took time to understand Famewall’s target audience. Who were they trying to reach? What kind of businesses would benefit most from their testimonial tool?
Defining their ideal customer profile helped us create content that spoke directly to the right people, such as business owners and marketers looking to increase conversions through social proof.
#2. Conducting an In-Depth Content Audit
Next, we reviewed Famewall’s existing content to see what was working and what wasn’t. Some articles weren’t ranking as expected, and others didn’t align with what potential customers were searching for.
We developed a plan to improve their content strategy by identifying gaps to fill and opportunities to grab.
#3. Selecting the Right Keywords and Topic Clusters
We knew that Famewall prioritized traffic quality over quantity. An article driving 150 traffic and 50 leads is better than one driving 1000 traffic and zero leads.
Therefore, we focused on middle-of-the-funnel (MOFU) and bottom-of-the-funnel (BOFU) keywords to boost traffic quality and conversions.
These terms attracted potential buyers who were already considering a solution like Famewall. We grouped the keywords into topic clusters to create content that ranked well and guided readers through their decision-making process.
#4. Creating a Content Plan and Calendar
A good strategy needs consistency. As such, we built a content calendar to organize upcoming articles, making sure that Famewall had a steady stream of high-quality content.
This helped the company stay on track and maintain a regular publishing schedule without feeling overwhelmed.
#5. Writing SaaS Blog Posts that Rank and Convert
With everything in place, we focused on writing SEO-optimized content that demonstrated Expertise, Experience, Authoritativeness, and Trustworthiness (EEAT).
Each blog post was designed to provide real value, answer key questions, and address readers’ pain points. More importantly, we positioned Famewall as the go-to solution for businesses looking to build trust through testimonials.
We also improve brand awareness and conversions by targeting the queries that business owners and marketers search on Google.
#6. Internal Linking Strategy
Finally, we applied an internal linking strategy to connect related articles and improve website navigation. When writing a new piece, we linked to existing content, regardless of whether it was written before or after we started working together.
This helped search engines understand the site’s structure and kept visitors engaged by guiding them to relevant content.
Through this step-by-step approach, we helped Famewall transform its content strategy into a more effective and purposeful one.
The Results
Within 6 months, Famewall saw a 533% increase in quality organic traffic, growing from 1,200 to 7,600. This growth was possible thanks to optimized content targeting high-intent keywords, strategic internal linking, and improved content structure.
After implementing our strategy, Famewall secured top positions for 10+ high-intent keywords. These rankings have led to higher click-through rates, improved brand visibility, and a steady stream of potential customers.
As a result, their conversions increased by 10%. This has boosted their sales pipeline, turning content into a powerful acquisition channel.
What Goutham Said About Rank Lyx
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Increase in conversion in just a couple of months
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Increase in conversion in just a couple of months
Content strategy stagnated, and sometimes, the articles didn’t rank as expected. So we tried working with various content marketing agencies, but the results weren’t good or felt too much AI-generated. But since partnering with Rank Lyx, we’ve seen a 5-10% increase in conversions, and we expect even more results down the line.
Conclusion
To sum up, Famewall needed a content strategy that felt original, attracted the right audience, and delivered results. We worked closely with them to make that happen by refining their approach, creating high-quality content, and ensuring every decision aligned with their brand.
What made this collaboration stand out was the smooth communication. Famewall valued our quick responses and flexibility, knowing we were always ready to tweak content until they were satisfied.
In the end, we didn’t just write articles; we helped Famewall shape a content strategy built for success.
Company name:
Famewall
Industry:
Marketing
Company size:
1-5 employees
Pain points:
Quality organic traffic not growing
Not enough time and resources to create content
Freelancers create content with AI
Sales and revenue not growing