49+ Surprising SaaS Statistics for 2026!
SaaS moves fast. New tools, new budgets, new pressure. That is why you need SaaS statistics, not opinions.
In this article, you will see SaaS stats on market growth, adoption, AI, churn, budgets, security, pricing, and more.
Each number helps you see where your company stands and where the real risks and opportunities are.
Key Takeaways:
- By 2025, 95% of organizations are expected to use AI-powered SaaS applications, with more than half already using generative AI today.
- A 5% reduction in customer churn can increase profits by up to 95%.
- Roughly 40% of SaaS vendors still depend on per-seat pricing as their main model
- After a slowdown, global venture capital funding rebounded to $79 billion in Q2 2024
Table of Contents
SaaS Market Size and Growth
1. The global SaaS market was valued at about $257.47 billion in 2022 and is projected to reach $1.3 trillion by 2030, growing at a 19.7% CAGR. [Redline Digital]
2. Another long-term forecast expects the global SaaS market to reach $1.25 trillion by 2034, with growth of roughly 13% per year.
3. North America’s SaaS market is projected to reach $211.7 billion by 2026 and held 46% of the global SaaS market in 2024. [Hostinger]
4. Global end-user spending on SaaS is estimated at $247.2 billion in 2024 and is forecast to reach $295.08 billion in 2025. [Gartner]
5. SaaS accounts for 36.6% of the overall cloud services market and already makes up more than half of the entire software market.
AI-powered SaaS and Emerging Technologies
6. By 2025, 95% of organizations are expected to use AI-powered SaaS applications, with more than half already using generative AI today.
7. 71% of organizations say they are “very likely” or “certain” to invest in AI-powered software, while only 8% say they are not likely to invest at all.
8. 95% of companies have invested in AI-driven use cases, and organizations now use an average of 7.3 SaaS applications with AI functionality in 2025. [BetterCloud]
9. AI software is currently the top SaaS industry by customer count, with almost 3 billion customers worldwide.
Let’s continue with more SaaS statistics.
SaaS Funding, Valuations, and Unicorns
10. In 2023, nearly 47% of all venture capital funding flowed into companies using a SaaS business model.
11. Early-stage SaaS startups attracted more than $30 billion in venture capital investment in 2022 alone.
12. The ten largest SaaS companies together are valued at over $1.3 trillion in market capitalization.
13. Private SaaS funding in Europe has seen around 3.2x year-over-year growth, showing how quickly investor interest has accelerated.
14. Investments into Indian SaaS firms reached about $4.5 billion in 2021, a 170% jump compared to 2020.
15. In the United States, there were more than 337 SaaS unicorns and 15 decacorns (valued above $10 billion) recorded in 2021. [SaaStr]
16. After a slowdown, global venture capital funding rebounded to $79 billion in Q2 2024, marking a five-quarter high that also benefits SaaS startups. [Spendesk]
Now, let’s talk about SaaS stats related to artificial intelligence.
AI and Personalization in SaaS
17. More than 71% of B2C buyers and 86% of B2B customers now expect some level of personalization whenever they interact with a brand.
18. When SaaS companies fail to personalize experiences, over 60% of users end up churning according to one study.
19. On the flip side, SaaS providers that personalize onboarding and ongoing support can reduce customer churn by up to 40%.
20. Around 92% of SaaS applications already include AI-driven personalization features, and 44% of buyers say personalized product demos significantly influence their purchase decisions.
SaaS Adoption and App Usage
21. Organizations now use an average of 112 SaaS applications, up from just 16 in 2017, showing how fast SaaS has become the standard model.
22. In 2024, companies used an average of 106 SaaS applications each, which signals high adoption and a gradual shift toward consolidation.
23. At the enterprise level, companies manage an average of 275 SaaS applications, while IT controls only about 26% of the overall SaaS spend.
24. Across all business sizes, organizations use about 130 SaaS applications on average, with large enterprises typically above that number.
25. Roughly 30% of organizations now monitor SaaS usage through dedicated management platforms to track usage, costs, and performance.
26. In Brazil, 41.12% of all startups in 2020 were SaaS businesses, making SaaS more than twice as common as any other startup model there.
The next SaaS statistics will focus on pricing, revenue, and budget.
SaaS Pricing, Revenue Allocation, and Go-To-Market Costs
27. When asked about pricing approaches, 39% of SaaS companies say they primarily use value-based pricing, while 38% favor usage-based models. [Cropink]
28. Pricing in SaaS inflates by about 8.7% per year on average, so many customers see close to a 9% annual price increase.
29. Roughly 40% of SaaS vendors still depend on per-seat pricing as their main model, even as they explore more flexible alternatives.
30. More than 15% of SaaS businesses operate without any pricing analytics, and around 40% lean on user seat counts as their primary pricing metric.
31. Survey data from over 1,500 SaaS companies shows a median of 10.5% of ARR spent on selling costs and 8% on marketing.
32. The same survey reports that customer support and customer success teams together receive about 10% of annual revenue.
33. Equity-backed SaaS companies spend 90% more on sales and 58% more on marketing than bootstrapped firms that grow without outside capital.
SaaS Spending and Budgets
34. 86% of enterprise buyers say they plan to either increase or maintain their SaaS budgets, with 41% increasing spend and 45% keeping it steady.
35. Worldwide SaaS spending is expected to hit about $300 billion by 2025, reflecting how central SaaS has become to IT budgets.
36. Companies typically spend between about $1,000 and $3,500 per employee each year on SaaS applications.
37. One analysis finds the average organization now spends around $49 million annually on SaaS, which works out to roughly $4,830 per employee, up from $4,600 in 2023.
38. In 2025, 21% of organizations reduced their SaaS spending, and 17% say optimizing SaaS spend is their top concern.
Churn, Retention, and User Behavior
39. B2B SaaS companies report an average churn rate of 3.5% in 2025, which keeps customer retention under constant pressure. [Hostinger]
40. Most software products lose about 70% of their new users within three months of sign-up, showing how hard long-term engagement can be.
41. A 5% reduction in customer churn can increase profits by up to 95%, underscoring how powerful small retention improvements can be for SaaS businesses. [Mailmodo]
SaaS Management, License Waste, and Renewals
42. On average, organizations use only 47% of their SaaS licenses, which leads to roughly $21 million in wasted spend on unused licenses every year.
43. Another data set shows 53% of SaaS licenses go unused, again costing organizations about $21 million annually in wasted spend.
44. The United States hosts around 17,000 SaaS companies, roughly 8.5 times more than the United Kingdom, which ranks second.
45. SaaS portfolios are highly dynamic, with an average of six new SaaS applications entering organizations every month.
46. About 73% of all SaaS businesses were founded after 2010, and 93% did not exist before 2000, showing how young the industry still is.
47. The average organization deals with about 247 SaaS renewals per year, and around 85% of total SaaS spend goes toward renewing existing subscriptions rather than buying new tools.
Let’s review SaaS statistics on security and governance.
Security, Shadow IT, and Governance
48. As of 2025, 48% of enterprise SaaS applications are classified as shadow IT, and one in three data breaches is now linked to shadow IT, with each breach costing about $4.88 million on average.
49. 63% of companies say employees share data with external parties via unapproved SaaS tools, and 56% report staff uploading sensitive information into these unsanctioned apps.
50. In 2024, 42% of SaaS apps in use were still shadow IT, and 65% of applications remained unapproved by IT, showing how big the governance gap still is.
Key SaaS Statistics for Important Decisions
SaaS is getting bigger and more complex every year. These SaaS statistics show that growth, but they also show the hidden problems.
Long sales cycles. Higher acquisition costs. Shadow IT. License waste. Small leaks that turn into big losses if nobody is watching.
Use these saas stats as a checklist, not just something to skim. Compare your churn, your pricing model, your AI adoption, and your SaaS stack against what you saw here.
