Piaff is the founder of Rank Lyx, a SaaS-focused SEO and content agency that helps companies turn organic search into demos, trials, and pipeline. I spend most of my time figuring out why content gets traffic but no revenue, then fixing that gap. My work focuses on buyer intent, high-impact SEO pages, and how people search today, including AI-driven search. When I’m not working on client strategy, I’m usually testing new ways to make search bring in real demand.