From Poland to the U.S: How Zencal Grew It's Traffic by 503% and Attracted International Customers
305% Increase
In Quality Organic Traffic
6000+ Visits
From US market where ICP is
Internat. Customers
Attracting users beyond Poland
Introduction
Zencal is a smart meeting scheduling tool made for people who charge for their time, like coaches, consultants, and freelancers.
It helps them set up paid meetings, sync with their calendar, and send automatic reminders. Everything works in one place, so users don’t need to switch between tools.
Before working with us, Zencal had a great product but wasn’t showing up on Google when people searched for meeting scheduling tools.
They wanted more traffic, better rankings, and steady growth.
That’s where we stepped in.
The Challenge
Zencal had built a great product that users loved, but their organic traffic didn’t reflect that.
Most of their website visitors came through direct links or referrals, not from Google searches.
They weren’t ranking for important keywords like “meeting scheduling software” or “Calendly alternatives.”
Even though their features were solid, potential users weren’t finding them online. They had blog content, but it wasn’t bringing in the right kind of traffic.
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More time searching for topic ideas
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More time searching for topic ideas
We needed help creating high-quality articles for very competitive keywords. It was a tough spot. We weren’t showing up in a crowded market, so we were missing out on potential users.
No clear strategy, no keyword focus, and very few internal links.
Zencal needed a way to turn their blog into a real growth channel and start ranking for terms their ideal users were actually searching for.
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SEO tools used, still no strategy
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SEO tools used, still no strategy
We were creating SEO articles on our own, using tools like Google Trends, Neuronwriter, and Ahrefs. We couldn’t find a company on the market that provided a high-quality service beyond simply writing articles on topics we assigned.
The Solution—What Made Them Decide to Work With Us?
Before we ever signed a contract, we took time to understand Zencal’s goals and challenges.
Instead of vague promises, we delivered a detailed analysis and a clear, realistic plan. We showed what kind of results they could expect and exactly how we’d help them get there.
That early engagement gave their team the confidence to move forward.
They knew we were already thinking several steps ahead.
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Confidence before signing
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Confidence before signing
What convinced us to move forward was how engaged the team was during the buying process. They gave us a clear analysis and strategy that showed strong ROI, even before we officially started. I really value that kind of proactiveness.
Once we kicked off, the focus shifted to execution.
We were building a full SEO content system. We targeted the right keywords, cleaned up existing content, improved internal linking, and made sure every article had a clear purpose.
Everything was done with one goal in mind: turning the blog into a growth engine that could drive traffic and conversions consistently.
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fresh approach that changed everything
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fresh approach that changed everything
Rank Lyx changed everything. They brought a fresh approach and much better quality than what we’d seen before. They also helped us on a bigger level by creating a strategy that gave us great results.
How We Approached Zencal's Content Strategy
#1. Ideal Customer Profile and Market Intelligence
Before anything else, we needed clarity on who Zencal was really trying to reach.
We looked at their current users, studied how they used the product, and built out a clear picture of their ideal customer.
We also explored how these users talked about their problems and what they searched for online.
#2. Competitor Analysis and Intelligence
Next, we dug into competitors, not just direct ones, but also sites competing for the same keywords.
We analyzed their content, what was working for them, and where they were falling short.
This helped us spot gaps and opportunities Zencal could take advantage of.
#3. In-Depth Content Audit
Zencal already had some blog posts, but they weren’t driving much traffic.
We reviewed everything, removed or updated low-quality content, and identified posts that could be optimized instead of starting from scratch.
This gave us a cleaner foundation and quicker wins.
#4. Keyword Selection and Topic Clusters
We didn’t chase vanity keywords.
We focused on terms that matched real search intent and aligned with Zencal’s core use cases.
Then we grouped those into clusters, like paid meeting scheduling, calendar sync, and no-show prevention.
The goals was to build topical authority around each theme.
#5. Writing SaaS Blog Posts that Rank and Convert
Every article had a job to do.
We wrote blog posts that answered real questions, used the right keywords naturally, and showed how Zencal solved common problems.
We also included clear CTAs to guide readers toward booking a demo or signing up.
We also improve brand awareness and conversions by targeting the queries that people who use Zencal’s competitors search on Google.
Thanks to this approach, Zencal ranks #1st for alternatives, like:
- Best Doodle alternatives
- Best Calendly alternatives
#6. Internal Linking and Customer Journey Optimization
We mapped out the ideal path from blog post to product page and made sure internal links supported that journey. This helped users (and Google) find related content and made the site easier to navigate.
The Results
When we started working together, Zencal was getting around 2,000 monthly visitors, mostly from Poland.
Today, they receive over 8,100 monthly visitors, and 67% of that traffic now comes from the United States, their most important target market.
Two blog posts alone show how well the strategy worked:
✅ “Best Meeting Scheduler Software” now ranks #1 for several high-intent keywords and brings in 3,200 monthly visits, with 75% of the traffic from the US.
✅ “Best Doodle Alternatives” ranks #2 for terms like doodle alternatives and brings in 2,300 monthly visits, with 82% of traffic from the US.
We created both posts to solve real search intent, and they continue to grow. They’re now among Zencal’s top-performing pages and bring in qualified traffic that converts.
What Wojciech Dasiukiewicz Said About Rank Lyx
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Increase in quality traffic
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Increase in quality traffic
Our traffic increased by around 305%. Additionally, we are now in the top 3 (mostly top 1) for highly competitive keywords that were very important to us.
We noticed an increase in international account registrations. In Poland, we were doing very well thanks to word of mouth, but working with Rank Lyx allowed us to gain visibility among customers from international markets.
Conclusion
For Zencal, SEO was about building a long-term growth channel.
With the right strategy, clear execution, and a focus on business impact, we helped them go from being mostly invisible on search to competing on page #1 for high-intent keywords.
Now, their blog attracts thousands of visitors every month, and some of their top posts are outperforming entire competitors.
This is what happens when you pair a great product with content that’s actually built to perform.
Company name:
Zencal
Industry:
Appointment Booking
Company size:
2-10 employees
Pain points:
Quality organic traffic not growing
Not enough time and resources
Competing in a crowded market
Sales and revenue not growing