1 million: That’s the amount of organic traffic Zendesk gets per month.
Another example is HubSpot’s articles on their Service Hub product. They drive 400k traffic monthly
Both companies are popular customer service platforms. And if you want to steal some of their organic traffic, you’ve got to use the same or hidden topics.
That’s why I researched and shared 70+ customer service blog post ideas. I used Ahrefs, a popular keyword research tool, to check every topic manually.
I will also share essential data like:
| Target keyword | The keyword you need to write for |
| Keyword difficulty | How difficult it is to rank on Google |
| US search volume | The amount of Google searches in the United States |
| Search Intent | The reason why the person is searching (I: Informational and C: Commercial) |
Ready? Let’s find the post ideas that will increase traffic and sales.
Table of Contents
Customer Support Basics
Covering essential customer support topics gives an excellent opportunity to show expertise in the industry. You can explain customer support, foundational concepts, best practices, mistakes, and more.
Your company also shows a deep understanding of its users’ pain points and needs.
For instance, Intercom wrote an article on the difference between customer support and customer service. The article ranks first on Google, and according to Ahrefs, it gets 900+ monthly visitors.
Conversely, Salesforce wrote a blog post discussing what customer service is. Thanks to this article, they drive over 20k monthly traffic.
Now, let’s look at some essential customer service blog post ideas.
Keyword difficulty: 0-10 ( Easy)
| Blog Post Ideas | Keyword | KD | US SV | SI |
|---|---|---|---|---|
| What is a Customer Support Specialist? | Customer Support Specialist | 4 | 120 | I |
| What is a Customer Support Manager? | Customer Support Manager | 1 | 1300 | I |
| What is a Customer Support Engineer? | Customer Support Enginee | 0 | 250 | I |
| What is a Customer Service Agent? | Customer Support Agent | 2 | 200 | I |
| What is SaaS Customer Support? | Saas Customer Support | 9 | 150 | I |
| Customer Service Analytics: Types and Benefits | Customer Support Analytics | 4 | 60 | I |
| What Are Customer Support Operations? | Customer Support Operations | 4 | 60 | I |
| What Is a Customer Service Model? | Customer Support Models | 0 | 30 | I |
| Customer Service Phrases To Use | Customer Service Phrases | 10 | 700 | I |
| What is Customer Service Evaluation? | Customer Service Evaluation | 2 | 80 | I |
| 10 Best Customer Database Software in 2024 | Customer database software | 12 | 600 | C |
| 10 Most Popular Customer Service Job Titles | Customer service job titles | 7 | 250 | I |
Zendesk, for example, ranks first for the query “What is SaaS customer support?” and drives 323 monthly search traffic.
Yes, 300 visits is nothing compared to the millions they attract, but the post idea has a high business value because it allows Zendesk to mention its products often.
The customer support tool also gets 400 monthly traffic with the keyword “Customer Service Analytics.”
Finally, the company ranks third for the “Customer Service Phrases” blog post idea.
Keyword difficulty: 11-30 (Medium)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 10 Best Customer Support Outsourcing Companies | Customer support outsourcing companies | 18 | 150 | I |
| 10 Best Customer Service Tools to Us in 2024 | Customer service tools | 26 | 500 | C |
| How to Build an Excellent | Customer support strategy | 12 | 150 | I |
| Customer Service Strategy | ||||
| What Is 24/7 Customer Support and How to Set It Up | 24/7 customer support | 26 | 100 | I |
| What is Automated Customer Service? | Automated customer service | 30 | 400 | I |
| What is Self-Service Customer Service? | Self-service customer support | 20 | 10 | I |
| How to use ChatGPT for customer service | Chatgpt for customer support | 18 | 40 | I |
| 10 Best Customer Satisfaction Tools | Customer satisfaction tools | 13 | 80 | C |
| 10 Most Effective Customer Service Channels | Customer service channels | 13 | 100 | I |
| What Is B2B Customer Service? | b2b customer service | 12 | 900 | I |
| What is Digital Customer Service? | Digital customer service | 18 | 1100 | I |
| 13 Essential Customer Service Goals for 2024 | Customer service goals | 13 | 400 | I |
| 10 Best Ecommerce Customer Support Software in 2024 | E-commerce customer support software | 13 | 80 | C |
| 20 Best Call Center Tips to Use in 2024 | Call center tips | 11 | 70 | I |
| What is a support ticket? | Customer support ticket | 15 | 80 | I |
| 30 Best Contact Us Page Examples [+ Best Practices] | Contact Us page examples | 17 | 700 | I |
| 11 Best social media customer service software | Social media customer service software | 12 | 500 | C |
| What is Customer Service Experience? | Customer service experience | 15 | 200 | I |
| Customer Service Training: The Complete Guide | Customer service training | 30 | 3500 | I,C |
Hiver and Nextiva, two customer support products, rank at the top for “How to Build a Customer Service Strategy?”
Helshift and Zendesk, on the other hand, rank for “What is a support ticket?
Keyword Difficulty: 31-71 (Hard)
| Blog Post Idea | Keyword | KD | US SV | SI |
|---|---|---|---|---|
| What is a Customer Service Knowledge Base | Customer service knowledge base | 31 | 200 | I |
| AI Customer Service: The Complete Guide | AI customer service | 48 | 2300 | I,C |
| 20 Best Customer Service Tips to Boost Your Customer Service | Customer service tips | 55 | 1600 | I |
| 20 Examples of Great Customer Service | Customer service examples | 42 | 1500 | I |
| 20 Best Help Desk Software in 2024 | Help desk software | 60 | 1200 | C |
| What is a Customer Service Representative | Customer service representative | 5 | 18000 | I |
| 12 Essential Customer Service Skills In 2024 | Customer service skills | 40 | 12000 | I |
| What is Customer Satisfaction Score? (+ How to Measure It) | Customer satisfaction score | 46 | 900 | I |
| Why is Customer Service Important? | Importance of customer service | 55 | 350 | I |
The keywords in the table above are hard to rank, especially if your website is relatively new. You need to build some topical authority and website authority (through backlinks) in order to compete.
If you want to increase your chances of ranking, focus on the topic ideas in the “easy” and “medium” tables. Build brand awareness and attract more leads. Then, you can invest more time and money to rank for more difficult keywords.
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Keyword Difficulty: 72-100 (Super Hard)
| Blog Post Idea | Keyword | KD | US SV | SI |
|---|---|---|---|---|
| What is Customer Service? | Customer service | 81 | 153000 | I |
| 40 Customer Service Statistics You Didn’t Know! | Customer service statistics | 89 | 350 | I |
If you launched your website recently, it would not rank for a “super hard” keyword even if Adam Toporek and Adrian Swinscoe co-authored the post. That’s just how impossible it is.
Your site must be an authority like Help Scout to rank for a keyword like “customer service stats.”
By the way, “customer service statistics” is an excellent blog post idea for attracting backlinks. Help Scout’s article, for instance, got over 9500 backlinks from 4000 websites.
Let’s discover more customer service blog post ideas.
AI Chatbots and Automated Customer Support
AI chatbots are changing how businesses talk to their customers. These chatbots use artificial intelligence to answer common questions, give quick responses, and work all day, every day, making customers happier.
Moreover, they allow human agents to focus on more challenging problems. I discuss this in more detail in this sample article.
Intercom made sure to cover an article about automated customer service.
This customer service blog post idea allowed them to showcase their product as the best solution to agents’ and customers’ problems.
If your customer support tool offers an AI chatbot feature, here are more than ten topic ideas to get you started. Once again, I recommend starting with the keywords in the first table (easy). They are easy to rank and allow you to build brand awareness quickly.
Keyword Difficulty: 0-10 (Easy)
| Blog Post Idea | Keyword | KD | US SV | SI |
|---|---|---|---|---|
| How to Train a Chatbot? | Train AI Chatbot | 1 | 1600 | I |
| 10 Best Real Estate Chatbots in 2024 | Real estate chatbots | 4 | 60 | C |
| Chatbot Pricing: How Much Does a Chatbot Cost in 2024? | Chatbot pricing | 7 | 200 | I,C |
| 10 Best AI Chatbots for Sales in 2024 | AI chatbots for sales | 6 | 10 | C |
| Chatbot vs. Conversational AI: What's the Difference? | chatbot vs conversational AI | 8 | 150 | I |
Keyword Difficulty: 11-30 (Medium)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 10 Best AI Chatbots for Banking in 2024! | AI chatbots for Banking | 12 | 20 | C |
| 10 Best Ecommerce Chatbots in 2024 | e-commerce chatbots | 16 | 150 | C |
Keyword Difficulty: 31-71 (Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| Best AI Chatbots for Customer Service | AI chatbots for customer service | 61 | 200 | C |
Keyword Difficulty: 72-100 (Super Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| What is a Chatbot? | Chatbot | 72 | 6500 | I |
| Best AI Chatbots in 2024! | AI chatbots | 72 | 700 | C |
Customer Feedback and Surveys
Customer feedback is the information customers share about their experiences with a product or service.
This topic reminds me of an article we wrote for one of our clients, Famewall. You can access the article here to assess our writing skills.
As requested by the client, our team thoroughly tested each tool before describing it and its features. We didn’t simply copy content from the tool’s website. We made sure to provide firsthand experience.
Writing an excellent blog post is tough. But with writing experience, you can focus on other important tasks and let us handle the difficult work.
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Back to our article.
Let me share customer feedback blog post ideas to grow your traffic and sales.
Keyword Difficulty: 0-10 (Easy)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| What is Customer Feedback Management? | Customer feedback management | 5 | 250 | I |
| 10 Types of Customer Feedback to | Types of customer feedback | 4 | 50 | I |
Keyword Difficulty: 31-71 (Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 10 Best Customer Feedback Tools in 2024 | Customer feedback tools | 45 | 900 | C |
| 10 Ways to Collect Customer Feedback | Collect customer feedback | 46 | 700 | I |
| What is Customer Feedback? | Customer feedback | 59 | 2900 | I |
These customer support blog post ideas have a high business value because you can easily mention your products and services.
Take “customer feedback survey tools,” for example. It’s a topic that allows you to list and explain your product thoroughly.
That’s what Zonka did in their article. They created a table to compare their product to other tools like SurveyMonkey and ProProfs.
They then mentioned and explained their product features.
We did the same thing in our client’s post I mentioned earlier. We created a comparative table to compare our client’s product with the competition (Zonka is also in the table, by the way).
As a SaaS content writer, I believe this is a key article where you need to show your product’s dashboard and features. After all, a picture is worth a thousand words.
Help readers visualize the result. For instance, in our client’s post (Best Customer Feedback Tools), we explained the client’s key features in a few sentences while including screenshots showing the feature in action.
Moreover, we added screenshots showing the client’s tool wherever we could.
This is the type of content that converts. When writing your articles, include relevant images and videos to increase user experience and boost sales.
How about we discover more customer service blog post ideas?
Keyword Difficulty: 72-100 (Super Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 51 customer service statistics you need to know | Customer feedback statistics | 80 | 20 | I |
Social Media Customer Service
Social media customer service involves helping customers on platforms like Facebook and Twitter. Moreover, you can boost your brand’s reputation by solving problems on social media since interactions are public.
Of course, some interactions are private. But that doesn’t change the fact that social media is a good place to provide customer service.
Let me share some topic ideas that show your audience that you are on the platforms they use. ( I couldn’t find relevant, easy-to-rank topic ideas, so I’ll start with the “medium” ones.)
Keyword Difficulty: 11-30 (Medium)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 8 Best Social Media Customer Service Software | Social media customer service software | 12 | 500 | C |
Keyword Difficulty: 31-71 (Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| What is Social Media Customer Service? | Social media customer service | 61 | 900 | I |
| 5 Essential Social Media Customer Service Metrics | Social media customer service metrics | 0 | 10 | I |
Some customer service blog post ideas have the power to send 1000+ visitors to your website monthly. Take Sprout Social, which ranks for “social media customer service.”
According to Ahrefs, this article attracts 1200 visits.
The second and the third articles, respectively, drive more than 700 and 320 monthly visits.
Keyword Difficulty: 72-100 (Super Hard)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| 13 Tips for Successful Social Media Customer Service | Social media customer service tips | 0 | 0-10 | I |
| How to Respond to Customers on Social Media | Respond to customers on social media | 0 | 0-10 | I |
Customer Support Tools - Comparisons
Comparisons are among the best ways to drive more traffic and increase conversions.
You select one competitor and compare both tools in a blog post, just like Zendesk did in this article.
Zendesk could give the key points that make their tool better than Freshdesk, as they did in this table.
My keyword and topic research showed that these comparison blog posts are easy to rank. However, you will fight against top competitors trying to rank for the same keywords.
Keyword Difficulty: 0-10 (Easy)
| Blog Post Ideas | Keywords | KD | US SV | SI |
|---|---|---|---|---|
| Freshdesk vs Zendesk (2024 Comparison) | Freshdesk vs Zendesk | 7 | 500 | C |
| Zendesk vs. Intercom: Which is better? | Intercom vs Zendesk | 2 | 350 | C |
| Zendesk vs. Salesforce: Which CRM is best | Zendesk vs Salesforce | 2 | 250 | C |
| Zendesk vs Help Scout – A Detailed Comparison | Helpscout vs Zendesk | 0 | 80 | C |
| Zendesk vs HubSpot Service Comparison | Zendesk vs Hubspot | 2 | 150 | C |
| Zendesk vs. Zoho: Which is better? 2024 comparison guide | Zendesk vs Zoho | 1 | 70 | C |
| Zendesk vs ServiceNow: Which Ticketing Tool is Best | Zendesk vs Servicenow | 0 | 150 | C |
Use the Best Customer Service Blog Post Ideas
There you have it!
I just shared 85 customer service blog post ideas to drive your website traffic. I also indicated their ranking difficulty and US search volume. Finally, I specified the searcher’s intent (informational, commercial, or transactional).
I also gave examples of competitors ranking for the same topics. You will need a few backlinks to compete with them.
However, your most important asset is your ability to craft better content. Include images, videos, personal experiences, expert quotes, product screenshots, and more. Finally, use the best On-page SEO tips to optimize your articles. This will increase your chances of ranking.
If you prefer focusing on other tasks than writing, consider outsourcing your content. It’s cost-effective and provides better content quality.
At Rank Lyx, we specifically focus on writing SaaS content. We aim to save you time and money while generating more income for your business. Request a free customer support article today!
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