Are Blog Writing Services Good? Should You Use Them in 2025?
According to HubSpot, companies that regularly publish blog posts get 67% more leads per month than those that don’t.
As a result, more companies are investing in blog content. However, they also know that in-house writers usually cost $40,000 more per year compared to hiring a blog writing service. Thus, they prefer to outsource content.
But are blog writing services good? Do they generate more traffic and leads or simply rob you of your money?
Let’s find answers
Table of Contents
Are Blog Writing Services Good?
Yes, blog writing services are good because they have the writing and SEO expertise, save you time and money, and drive more traffic and leads for your business.
Let’s see these points in more detail.
On average, it takes 5 hours to write a blog post, but in my experience, a good one takes 8+ hours. A good blog writing service creates your content and saves you time so you can focus on running your business.
Furthermore, a blog writing service saves you money. If you write content yourself, you waste time you could have used to grow your business (like contacting potential clients or running an ad campaign).
Plus, a content writing service saves you $44,756 per year compared to hiring an in-house writer. You don’t have to buy office equipment or purchase writing tools. Besides, you save on hiring costs and employee benefits (like health, time off, etc).
Last but certainly not least, an excellent blog writing agency becomes your trusted partner and grows with you. They are committed to meeting your goals because your income is tightly related to the money they make for you.
But you will only save time and money and generate more income if you choose the right service. Let me tell you more about this.
What Are Blog Writing Services and What Do They Do?
Blog writing services are freelancers or agencies that write blog posts for their clients. These clients could be individuals (like Tony Robbins), SaaS companies (like HubSpot), or blogs (like Entrepreneur).
Instead of writing the content yourself, you hire a blog writing service to do it. It will do keyword research, craft the outline, write the content, add media, and optimize your content. In the end, you will have a ready-to-publish article.
Let me illustrate.
At Rank Lyx, we research topics with high business potential (BOFU and MOFU topics). This means we are targeting people who are ready to buy.
Then, we do keyword research to know the best way to write the article.
We also analyze your competitors’ rankings for the target keyword. This helps us see what they are or are not covering in their articles, and we use this information to improve your content accordingly.
Next, we write an outline that will make your content unique and increase the chances of ranking.
When writing the blog post content, we follow our internal guidelines and the best SEO tips. For instance, we add statistics and personal experience to improve EEAT.
If your blog post is a listicle (like “10 best time management tools”), we test every tool to provide first-hand experience.
Last but not least, we will add links to your existing posts (yes, we do it for you for free). We save you time so you can focus on other tasks.
Finally, we submit your content in a Google Doc. We even add links under each image so you can download the SEO-optimized image immediately. You do not need to search for the image in a folder.
Finally, you can publish the content and see Google and users love it. You can view a blog post sample here to see how Rank Lyx saves you time and money.
Who Should Consider Blog Writing Services?
Entrepreneurs, startups, business owners with limited time, and SaaS companies without in-house writers should consider hiring blog writing services. This will increase the volume and quality of their content.
I could continue my list with the following:
- E-commerce Businesses: Regular blog content can help e-commerce websites drive organic traffic and highlight products.
- Digital Marketing Agencies: Agencies managing multiple client accounts can outsource blog writing to meet deadlines.
- Coaches and Consultants: Publishing blog posts consistently can position you as a thought leader and attract new clients.
Blog posts are still the most popular content format, and 9 out of 10 marketers use blogging to achieve their marketing goals.
With a top content creation service, you can target topics potential clients research on Google. If you sell a CRM, you could write an article listing the “best CRMs,” which has a traffic potential of 23,000 per month.
PC Mag, one of the top-ranking posts for this CRM topic, attracts 43,600 monthly visits.
These people are considering purchasing a CRM; imagine sending them to your website. If 3% of 43,600 visitors convert, you will get 1308 leads.
Blog Writing Services: Pros and Cons
Of course, blog writing services are not flawless. Some facts make them the perfect solution to your problem, while others make them a nightmare.
Let’s discuss the good and the bad of blog writing services.
Pros:
1. Saves Time: Without surprise, the most important reason for outsourcing blog content is time. You can save time to focus on other aspects of your business.
2. Saves Money: As indicated earlier, blog writing services save you over $40,000 yearly compared to hiring an in-house writer.
3. Consistent Posting Schedule: An in-house writer can fall sick, which affects your posting schedule.
Moreover, you certainly do not have the time to write content yourself. A writing service, however, ensures you publish content consistently.
4. Professional Quality: Blog writing services train their writers to craft excellent content that converts readers into customers.
For instance, I’m responsible for writing guidelines and training new writers at Rank Lyx. I prepare training materials and hold eight training sessions with each writer.
These sessions and guidelines help our writers craft the best content.
5. Boosts SEO Rankings: Blog content services continue to learn SEO tips that help your articles rank on Google and improve brand awareness.
Cons
1. Can Be Expensive: Quality content costs money.
Unlike freelance writers who charge $10 and write articles that don’t rank, professional blogging services charge at least $100 for 1000 words.
2. Lack of Authentic Voice: Outsourced writers may struggle to fully capture your brand’s voice. Therefore, ask the agency to study your brand voice thoroughly.
3. Limited Industry Knowledge: The service may lack deep expertise in your niche and create surface-level content.
Now that you know the pros and cons, how do you choose a good blog writing service and avoid losing money?
How to Choose the Right Blog Writing Service
You can choose the right blog writing service by
- Checking their portfolio and samples
- Reading reviews and testimonials
- Comparing costs and
- Requesting a free sample.
Let’s review each point in more detail.
1. Assess Their Portfolio and Samples
The first step is to assess the service’s portfolio and samples. Who are the clients, and what results have they achieved? How good is the service’s content?
Visit the service’s website to see if they showcase samples. (Check out this page to find Rank Lyx samples.)
When reviewing the samples, notice the elements that make an excellent blog post. For instance, it might have statistics to show expertise (EEAT).
Likewise, the article will link to authoritative websites to show your expertise in the topic.
It will use videos to provide unique value to readers and help promote your brand further.
You will also see the client’s case studies to increase trust in their brand. This will reduce limiting beliefs and convert more readers into customers. After all, you want your articles to bring you more money.
Calls to action must also appear in the content to encourage action. When writing your blog posts, we add CTAs to strategic places in the doc so you can also place them in the live article.
In their guideline introducing E (Experience) to EAT, Google said they like content that demonstrates that it was produced with some degree of experience, such as communicating what a person experienced.
The key word here is “demonstrate,” not just saying you have experience. So, if it makes sense, the blog post samples should show examples of the writer’s personal experience.
A good article will not rank if you don’t optimize it. Check On-page SEO signs, such as optimized headings (H1, H2, H3, etc.), keyword density, optimized images, etc.
These are just a few elements to assess when checking blog post samples.
2. Read Reviews and Testimonials
Testimonials offer a glimpse into the quality of work you can expect from the service.
Look for comments sharing customers’ experiences with the service or the results.
In marketing, the more testimonials a business has, the better. However, this isn’t always true for content services.
It’s important to remember that not all clients like to be mentioned by writing agencies. They prefer to keep complete ownership of the writing, meaning they don’t want people to know they outsource their content.
In addition, they may want to keep the amount of traffic and leads generated private, which makes it difficult for agencies to mention their top successes.
Therefore, a writing service might show five testimonials on their site while working with 20 clients.
3. Compare Costs
Now that you’ve assessed samples and checked testimonials, compare costs to determine whether you have enough money in your budget.
Comparing costs helps determine whether a service strikes the right balance between quality and affordability. However, the cheapest option might lack quality, while a high-cost service may not always guarantee exceptional results.
Moreover, remember that some blogging services charge for extra services that should generally be free. They ask you to pay for keyword research, SEO optimization, or revisions.
For instance, Express Writers charges $100 for 1000 words, which is fair if the quality is high. However, they charge an extra $10 to write the meta description and optimized headers. You also pay $60 if you want them to find a relevant keyword for the following article.
At Rank Lyx, however, we understand that our clients want to save money while making more. After all, that’s what marketing is all about. That’s why we add the following elements to your content for free:
- Keyword Research
- On-page SEO
- Media and
- Internal Linking (Yes, we even link to your existing articles)
Check out our pricing page to learn more about our offer.
Comparing costs before choosing a blog writing service is essential. In fact, A 2022 survey conducted in the United States, United Kingdom, France, Germany, and Australia showed that 83% of customers compared prices on a few sites before making an online purchase.
Therefore, check the service price and find the right balance between quality and affordability.
4. Request a Free Sample
You’ve assessed the existing samples, checked reviews, and compared prices.
The last step is to ask the blogging agency to create a custom sample for your niche. Why should you do this?
Chances are you’ll not see a blog post sample that fits your niche. Almost everyone can write about respecting parents because it’s a relatively easy topic. But tech, financial, food, and travel topics require much work and expertise.
So, the best approach is to ask for a custom sample to assess the agency’s skills. To be clear, not seeing samples of your niche on the service’s site doesn’t mean they lack experience.
Based on my experience managing a blog writing service (Rank Lyx), we are usually so busy crafting articles for clients that we don’t have time to write samples for every industry. That’s why we offer a free sample so that you can test our writing skills and knowledge of your niche.
On the form, you can select your niche and enter the topic you want us to write.
Our team will craft a 1000-word article, which we will send to your email.
Are Blog Writing Services Worth the Cost?
Based on what we’ve seen, blog writing services are worth the cost. They save you time and money and help you generate more income by driving traffic and leads to your website.
However, a blog writing service will be worth it only if you see results. Thus, you need to choose the best one.
Moreover, I’ve noticed that blog writing agencies help you achieve better results than freelancing platforms like Fiverr and Upwork. This could be because agencies have a dedicated team of experts while a freelance writer works alone.
Frequently Asked Questions
Blog writing services typically cover many industries, including technology and SaaS, healthcare and wellness, finance and FinTech, E-commerce, real estate, travel, education, marketing and advertising, construction, and logistics.
The cost of blog writing services varies depending on quality, word count, niche complexity, and experience level. However, on average, they cost between $50 and $300 per blog post.
A 1,000-word blog post typically costs $30-$150, depending on quality, niche, writer experience, and service type.
A blog post is typically 1500-2000 words long. However, depending on their complexity, some articles require a higher word count (3000+).
A freelance writer works alone, is more affordable, and handles many clients. As such, they might not have enough time to provide high-quality content. A content agency, on the other hand, has a team of expert writers and consistent quality control. However, it is usually more expensive.
To see optimal results, blog writing services should write 2-4 blog posts per week (8-16 per month). You will reach topical authority fast and rank for many important keywords. As a result, you will attract more leads for your business.
You can measure the effectiveness of a blog writing service by checking if you’re meeting your goals: more traffic, leads, and brand awareness. However, give the content service enough time to publish constantly to see results. Plus, ranking high on Google can take 2-3 months.
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